OLIVIA
DE SANTOS
Crafting MEMORABLE BRANDS THROUGH ADDICTIVE CONTENT
Hi, I’m Olivia and I’m a vibrant, strategic content marketing specialist with a knack for words. I have 9 years of experience writing professionally in a wide range of contexts:
SEO blogs about entrepreneurship
Sales pages for venue builders
Email newsletters for restauranteurs
Lonely Planet articles about destination weddings
Magazine columns about horses
You name it.
But all copywriters say that, don’t they?
Let me tell you what makes me different.
From 2018 to 2022 I ran a successful destination wedding planning business called Nulyweds. As a one-woman show, I did everything. I was the social media coordinator, copywriter, blogger, video editor, and email manager.
That’s on top of planning 10-12 luxury destination weddings every year.
And you know what? I was exhausted.
I mean Redbull-diet, daily micro-napping, pass-out-with-a-full-face-of-makeup exhausted.
But through trial and error with multiple marketing strategies, my business was fully booked every year I was in operation.
I was even invited to be on BBC Breakfast News to speak about Harry and Meghan’s Royal Wedding (here is the proof).
Here’s what I learned about marketing:
Video is king
I created a YouTube channel for my wedding planning business to connect with potential clients. Even with my (at the time) rudimentary editing skills, my YouTube videos brought me roughly 40% of my client bookings.SEO is queen
While the SEO landscape is changing, it’s still one of the most reliable sources of traffic for businesses. It took me only 6 months to reach the first page of Google for high-traffic keywords like “Portugal Wedding Planner”. This was mostly due to an effective SEO content strategy using SEMRush.Success with email requires laser-focused messaging
Using SEO and YouTube as TOF marketing channels, I grew my mailing list to over 400 subscribers within 6 months. I then used segmentation to divide my audience and deliver messages directed at where they were in their wedding planning.
So all in all, being a solopreneur made me a rather brilliant, inquisitive, results-focused marketer.
That’s what I bring to my clients day in and day out. (You can see my results below.)
Now, I’m seeking a content-led marketing role that will give me the space to develop innovative strategies that will knock your bloody socks off.
Ta ta for now,
Olivia
Kyle Ferreira, Appenate
“Olivia is a great freelancer and an excellent writer. Her clear, lively tone of voice is a breath of fresh air. Work was always delivered in a timely manner and she didn't let me down even once.”
Portfolio
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Zalstrom is an SEO agency helping small businesses and SaaS companies grow their organic traffic. I am one of the team of writers primarily focused on the co-founder’s own website, luisazhou.com.
My monthly blogs for a recent client led to a 700% ROI due to increased sales through SEO.
Examples:
How to Leave Corporate America for Good
26 Top Benefits of Blogging (+ Why you should blog)
How to Finance a Rental Property: 6 Top Ways
The Best Real Estate Investing Courses (+how to pick one)
Appenate is a SaaS company that allows field industry businesses to create agile apps. I created a series of blogs to help connect with the company’s ideal audience and boost SEO.
Examples:
How To Find Consulting Clients -
Bond Venue Design is an event venue-building company. They hired me to write a professional website that explained their services to prospective customers.
Bond Venue Design website
I also have my own subsidiary business creating content for pet businesses. My sales page for Writer’s Pet is one of my favourites. -
As well as my weekly affiliate or thought-leadership blogs, I transformed my long-form content into easily digestible videos. This led to over 80K views within a few months and reaching the monetization threshold within one year.
Examples:
Adopting A Senior Dog: EVERYTHING You Need To Know
The LAZY Guide To Bone Broth For Dogs| Bone Broth Recipe STEP BY STEP
How Much Does It Cost To Own A Dog? When to Save and When To Splurge! -
In 2020, became one of the key blog writers for the Australian dog publication, Gentle Dog Trainers. My role expanded to writing targeted guest post to improve the site’s SEO.
Example: -
“World class work and fantastic communicator. Will definitely use Olivia again.”
Josh Kopel, Pineapple Post
“It was a pleasure working with Olivia, she was very responsive and delivered the work on time and to brief. We have no hesitations working with her again.”
Rufus & Coco
“Olivia was a complete joy to work with. She did a fantastic job capturing my voice and creating content that matched my website. I will definitely be returning.”
Walli Miller, Financially Thriving